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Latest Articles

Ghaith Tawfiq

Oct 12

Data-driven Insights: A Journey into a Data-first World

The rapid growth in data is transforming organization strategies, performance, functions, and customer interactions. Leveraged as an innovation engine for effective decision-making, data’s impact brings several new possibilities for organizations to explore.

Ahmad Karam

Oct 10

A Middle East and GCC Perspective

Global investments, rapid advancement of technologies such as Artificial Intelligence (AI), cloud computing, Internet of Things (IoT), and cyber security along with proactive government-led digitization initiatives have collectively contributed to the increasing significance of technology-driven transformation

Bilal Mneimneh

Oct 04

Future of Marketing: An AI-first Perspective

AI has transformed traditional marketing strategies through data-driven approaches, enhancing campaign effectiveness and customer engagement

Wassim Mukaddam

Sep 28

Reshaping Workforce Dynamics

The arrival of GenZ and the transitioning role of Millennials in workforce has led to a shift in employee expectations

Amjad Hajsaid

Mar 04

Intelligent Process Automation With AI

IPA integrates AI with RPA to handle complex tasks, reduce errors, and boost efficiency, gaining traction in GCC countries through national initiatives.